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Why Cyber Security Is Important for Business

Ajay Unni
Ajay Unni CEO,StickmanCyber
October 1, 2026 7 min read

Cyber security has become a necessity for businesses of all sizes as their systems and networks containing sensitive and valuable data, have come under siege by malicious actors. It is designed to protect all categories of data from theft and damage.

Without a cyber security strategy, your business cannot defend itself from cyber threats leaving it vulnerable to malicious actors, who will identify your business as an easy target. Along with the way technology has evolved over the years, there has been a steady increase in inherent and residual risks. Businesses have adopted more convenient methods of carrying out their operations, for example, data can now be stored on the cloud, i.e. many businesses use cloud services like Amazon Web Services, to store their valuable data. Although convenient, businesses rarely secure their information adequately while using these cloud services, paired with an increase in attacker sophistication, this has led to a heightened level of risk that your business may succumb to a successful cyber-attack or data breach.

Businesses can no longer rely on simple solutions like their anti-virus or firewall to protect themselves from the impending threat of cyber criminals, who are becoming smarter and adept enough to evade these simple defences. Businesses should work with a cyber security firm to help them build a cyber security strategy capable of providing a multilayered level of protection. It is also important to note that cybercrime should not only be taken seriously by businesses in heavily regulated industries, like healthcare or finance, but every business regardless of its size and type needs to prioritise the implementation of a cyber security program in their organisation, as cybercriminals do not discriminate.

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To help describe the importance of cybersecurity, below is an overview of the key components of cybercrime.

What is Cyber Security?

Cyber security is, at its most simple, a series of processes and strategies put in place to protect a business’s critical systems and sensitive information against cyber-attacks and data breaches, i.e. cyber threats.

Cyber attacks are increasingly getting more sophisticated as criminals are having an easier time evading traditional security controls, through the adoption of new methods of attack that implement AI and social engineering. Businesses as they adopt newer technology need to also enhance their cyber security efforts to match it.

What does a Cyber security strategy consist of?

A strong cybersecurity strategy consists of different layers of protection to defend your business against all kinds of cybercrime, including attacks that are designed to access, change or destroy data, extort money from your employees or business, or aim to disrupt your day to day business operations.

Cyber strategies should take into account:

What is its importance in today’s world?

As mentioned earlier, we are only becoming more reliant on technology, sensitive information like client and customer information is being stored online on cloud storage solutions like Dropbox or Google Drive. Businesses have become more reliant on computer systems and this was accelerated by the COVID-19 pandemic, when many businesses had to adopt work from home solutions. This reliance along with the adoption of cloud services, smartphones, the Internet of Things and AI has led to various new security vulnerabilities that didn't exist a few years ago.

Governments have also increased their regulation when it comes to cybercrime, for example, the General Data Protection Regulation (GDPR) is widely described as the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organisations anywhere, so long as they target or collect data related to people in the EU.

It forces organisations to

  • Communicate data breaches
  • Appoint a data protection officer (where required)
  • Require user consent to process information
  • Anonymise or pseudonymise data for privacy where appropriate

With the GDPR, Europe is signalling its firm stance on data privacy and security at a time when more people are entrusting their personal data with cloud services and breaches are a daily occurrence.

Similarly in Australia, the Notifiable Data Breaches (NDB) scheme, in place since February 2018 and administered by the Office of the Australian Information Commissioner (OAIC), means any organisation or agency the Privacy Act 1988 covers must notify affected individuals and the OAIC when a data breach is likely to result in serious harm to an individual whose personal information is involved. This has increased the reputational damage of a data breach for businesses in Australia.

Therefore, with the increase in regulation by government bodies on cybercrime, there has been an increase in importance and attention given to cybersecurity. Standards bodies like the National Institute of Standards and Technology (NIST) have released a framework, most recently updated as the NIST Cybersecurity Framework (CSF) 2.0 in February 2024, to help businesses understand their information security risks, and improve their own cybersecurity measures in the hopes of defending against cyber attacks and data breaches.

How has Cybercrime evolved over the years?

Cyber-attacks continue to become more targeted, sophisticated and costly. According to ASD's Annual Cyber Threat Report 2024–25, the average self-reported cost of cybercrime per report for Australian businesses rose 50% to $80,850, and ASD's ACSC responded to over 1,200 cyber security incidents, an 11% increase.

Criminals are increasingly targeting the information stored by businesses. This is supported by the increase in businesses storing identifiable information via cloud services, thus increasing its exposure. However, it is important to note that theft is not the only possible goal, with some criminals choosing to either change or destroy information, with the hope of building distrust in an organisation or government.

Social engineering continues to be the easiest form of cyber attack with ransomware and phishing attacks being common attack methods to gain entry into a business’s critical systems or networks. Third-party risk is also increasing, as criminals choose to target third or fourth-party vendors, such as IT providers to gain access to businesses they partner with. All of the above trends have only helped heighten the need and importance of cybersecurity to be taken seriously by businesses.

What is the impact of cybercrime?

Cyber-attacks can impact every organisation regardless of size, in many ways including financial losses, dip in productivity, damage to reputation, legal liability and business continuity problems.

In 2020, Cybersecurity Ventures predicted that cybercrime would cost companies worldwide an estimated $10.5 trillion annually by 2025, up from $3 trillion in 2015. In May 2020, the UN disarmament chief reported a 600% increase in malicious emails during the early months of the COVID-19 pandemic. With cyber threats continuing to evolve, businesses need to prioritise the implementation of a robust cyber security program or strategy.

How to protect your business from cybercrime

There are a few simple steps your business can take to protect itself from cybercrime, below are a few examples:

Educate employees

Cyber security training is a strategy implemented by the IT and Security professionals in an organisation to prevent and mitigate risk when it comes to compromising an organisation's information security. These training programs are specifically designed to provide employees with clarity regarding their roles and responsibilities when it comes to upholding information security. A successful security awareness program, helps employees understand proper cyber etiquette, the security risks associated with their actions and to identify cyberattacks they may encounter during their day to day operations.

Implement privileged access

Privileged Access Management refers to the strategies and technologies organisations utilise to manage the privileged access and permissions for users, accounts, processes, and systems across an IT environment. By strategically assigning employees the correct level of access depending on their role and responsibilities in the organisation, the overall risk of suffering extensive damage from a cyber attack is effectively mitigated, irrespective of whether it is from an external actor or due to internal errors.

Monitoring, Detection & Response

Businesses need to monitor their systems and networks on a 24/7 basis to ensure that there is no suspicious activity that may point to an attack or breach. If cybersecurity monitoring is not in place this could lead to a delay in detecting that an attack is underway and your business may not be able to respond in time to prevent it or reduce its impact.

Manage Third-Party Risk

Third-Party Risk refers to the potential threat presented to a business’s employees and customer data, financial information and operations, from third-party vendors e.g. suppliers, and other outside parties that provide products and/or services and have access to your systems. It is important for businesses to do their due diligence when partnering with a vendor e.g. ensuring that they have adequate information security policies in place and to continue to monitor that these standards are upheld when handling their valuable data.

These are just a few examples of initiatives businesses can adopt to increase their cybersecurity and reduce the chance of falling prey to a cyber attack or data breach.

How can StickmanCyber help?

Where are you on your cybersecurity maturity journey? Contact our Cyber Security Consultants to get an assessment of your current security posture and identify the gaps and challenges that you need to act upon.

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Ajay Unni

Ajay Unni

CEO,StickmanCyber Ajay Unni is CEO of StickmanCyber, leading the team in delivering cybersecurity, risk, and compliance solutions. He holds a Master of IT and a Bachelor of Computer Science, is a PCI Qualified Security Assessor and Certified Information Systems Auditor, and has served as CREST Vice Chairman and a member of the NSW Government Cyber Security Taskforce. With over 25 years in the industry, Ajay is a sought-after voice on the Australian cyber threat landscape.

Master of IT B. Computer Science PCI Qualified Security Assessor Certified Information Systems Auditor (CISA) CREST Vice Chairman NSW Gov Cyber Security Taskforce

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